To be truthful….

Being truthful is one of the concepts required by retailers and other organisations who have obligations under Australian Consumer Law.  Being truthful goes alongside ‘a fair go’ for customers as well as honesty and integrity.

Australian Consumer Law prohibits the use of false and misleading statements.  There have been recent reports on a Federal Court hearing involving one of the leading retailers in Australia accused of misleading consumers in relation to the ‘freshness’ of some of their bread products with an indication that a large financial penalty is in the offing; more information (follow the link) is available on the media release on the ACCC website and also the perceived impact of the breach in terms of competitive disadvantage.

Does your organisation implement checks and balances to protect itself from compliance breaches?  Contact us for an initial chat to find out how our health check can assist your business – telephone 1300 602 880 or via our website at