Compliant advertising

Australian retailers are putting a lot of temptation in the way of consumers at present with some allegedly great bargains on offer at fantastic prices.  Unfortunately some offers may not be as great as they appear to be.  In order to be legitimately offered as a ‘sale reduction’ an item must have been on sale at full price for ‘a reasonable period of time’ otherwise the advertising may be construed as misleading to the customer.  Another serious no-go area is for a retailer to advertise a great bargain and attract customers to a store where the consumer finds that the ‘bargain’ is not available but is then encouraged to purchase a similar product at a less advantageous price; this can be interpreted as ‘bait advertising’.

Retailers who are unsure of their compliance obligations can obtain information from the ACCC or contact Compliance Essentials at to arrange a no obligation chat.